Marketing & Communications Manager

REPORTS TO: Marketing and Community Engagement Associate Director
FLSA STATUS: Exempt
LOCATION: Cincinnati, OH- Colerain and Dane Shelters
ON-SITE REQUIREMENTS: 80% On Site

Join the young, ambitious, pioneering leadership team at Cincinnati Animal CARE in this rapidly growing, nationally-recognized animal services organization serving one of the Midwest’s most vibrant cities in Ohio’s third-largest county of 825,000 residents.

Cincinnati Animal CARE Humane Society
Cincinnati Animal Care (CAC) is a progressive, no-kill animal services organization. CAC assumed
operations of the Hamilton County Animal Shelter and Dog Warden operations on August 1st, 2020.
We have maintained a combined dog and cat 95% Live Release Rate ever since. Our mission is to
meet the immediate needs of animals in our community through individualized care, lifesaving
solutions, and temporary shelter en route to a safe, compatible home. Nearly 8,000 animals arrive at
our shelter every year and we have nearly 500 animals in care at any given time. The animals are
housed in two facilities in the Northside neighborhood of Cincinnati. We believe that lifesaving is a
community ethic and are committed to an exceptional level of animal services, implementing a
collaborative, holistic approach to animal sheltering and Dog Warden operations.
We value our talented team of nearly 90 compassionate, open-minded and resilient staff and
hundreds of volunteers and fosters who help us strive toward our vision of a community where all
animals are valued, protected and have a safe place to call home.

Organizational Highlights
Cincinnati Animal CARE offers a robust array of programming that supports animals and people in
our community. In 2022, our Dog Wardens responded to over 10,000 calls from the public and won
multiple cruelty case convictions. Our medical team hospitalized over 1,000 animals in need of
emergency or critical medical treatment. 450 families were assisted through our community
support program offering boarding, veterinary assistance, training assistance, or spay/neuter.
Nearly 1,000 stray animals were reunited with their families, 5,700 animals were placed into foster
care, and more than 5,000 animals were adopted into new ones. We are able to achieve
unprecedented results and deliver a robust offering of new services to our community despite
working out of an outdated, 60-year-old facility. Hamilton County has been a great partner and the
county has committed to building a new facility that we expect to be built and operational in the
next few years.

About Cincinnati
Cincinnati has lots to offer for anyone looking to relocate here, being recognized as the
highest-ranked and best city to live in Ohio, according to a recent list released by U.S. News and
World Report. In May 2023, Cincinnati was ranked 50th overall in the “150 Best Places to Live in
the U.S”. The city is nestled along the banks of the Ohio River, and the entire metropolitan area
spans portions of Ohio, Kentucky, and Indiana. Positive rankings are based on the diverse
economy, plenty of jobs, affordability, strong school districts and nationally recognized colleges and
universities, fun recreational options, and excellent family-friendly neighborhoods. Whether you
want hip uptown living, suburban neighborhoods or rural living, we have it all within reach of our
shelter in Northside, a hotbed of creativity and a popular destination for entertainment and nightlife.
Just five miles northwest of downtown Cincinnati, Northside is known for its fun, eclectic and
diverse vibe. To learn more about Cincinnati and our home in Northside, visit www.visitcincy.com
and www.welcometonorthside.com

Position Summary
Cincinnati Animal CARE is seeking a dynamic and experienced Marketing and Communications Manager who will be responsible for implementing and maintaining a robust strategic public relations program. The goals of the program are to establish a foothold in Cincinnati (we are a new organization and many people are unaware we are the new county animal shelter), increase foot traffic and community engagement by way of adoptions, fostering, volunteering, and donating, and ensure that Cincinnati Animal CARE is seen as a progressive leader in the animal welfare industry.

This position is responsible for coordinating all aspects of marketing and communications including brand management, content distribution strategies, email marketing, advertising, partnership development, social media engagement, news media engagement, storytelling, events, and crisis management. The Marketing and Communications Manager will also be responsible for overseeing, leading, and developing a team of specialists and an Events Coordinator.

This person will have the internal discipline to work effectively within the freedom and autonomy of a start-up entity to achieve excellent results. The successful candidate is someone who can rise above the day-to-day demands of the job to take a holistic approach to program and staff development, using data to make decisions, forecast trends, anticipate challenges and execute a strategic response. This person has deep marketing and communications knowledge, strong leadership skills, and a successful track record of project development and management.

Ours is a fast-paced, stressful, high-stakes industry. The successful candidate will thrive in an environment of uncertainty and ambiguity, rising to the challenges inherent in a start-up entity. This is a unique opportunity for a self-starter to make a significant impact.

Primary Responsibilities

The Marketing and Communications Manager will be responsible for assisting the Marketing and Community Engagement Associate Director with the setting of the short- and long-term strategies and identifying key performance measures of the collective marketing and community engagement program. This person must be able to “build the plane while flying it”. Key responsibilities include:

  • Develop and implement a comprehensive marketing and communications strategy
  • Strategic and proactive media outreach and relationship-building
  • Identify brand awareness opportunities
  • Develop branding guidelines and ensure consistency across all communication channels
  • Develop and oversee print and email marketing campaigns designed to increase awareness
    and garnering increased community engagement, while ensuring brand-consistent voice and
    vision
  • Oversee a social media strategy, including the identification of trends and the diversifying of
    platforms. Analyzes, synthesizes and course corrects based on data and metrics
  • Makes data-driven marketing recommendations to leadership, including budget, timeline and
    content
  • Oversees the selection and execution of events that increase awareness, adoptions, or funding
  • Leads and provides strategic direction on new projects; manages staff and delegates work
  • Create and oversee the development of high-quality marketing materials including print and
    digital
  • Write and edit compelling content for a diverse range of platforms aimed at increase
    engagement in our community
  • Write and edit press releases to bring attention to various issues at the animal shelter
  • Promote events and develop marketing strategies to increase event attendance
  • Provide feedback, coach, and inspire direct reports. Identify areas of growth and develop plans
    to help the team grow.

Required Skills and Mastery:

  • Mastery of highly effective marketing, brand-building, and communications strategies
  • Proficiency in Internet marketing techniques, technologies, trends and solutions
  • Ability to perform on- and off-camera interviews with confidence and professionalism, while
    armed with data and planned, strategic messaging
  • A background in graphic design is a plus
  • Ability to research the market and apply thoughtful analysis of the competition and consumer
    and industry trends
  • Highly effective external communication skills including persuasive communication and
    de-escalation techniques
  • Exceptional creativity that can be applied to fresh and imaginative marketing campaigns
  • Experienced project manager and business planner who uses KPIs, forecasting and budgeting
    to deliver and execute an action-oriented plan that is aligned with organizational goals and
    objectives
  • Demonstrates decisive decision-making
  • Strong leadership skills to support organizational transition in times of uncertainty
  • Ability to engage, empower, enable, energize, and lead others within the department and
    cross-functionally
  • Effective collaborator who works cooperatively with other leaders to find new and better
    approaches
  • Experience successfully working for either a start-up or high-growth organization is a real plus

Professional Attributes:

  • Unwavering composure, integrity, and professional maturity
  • Passionate for animal care and welfare
  • Authentic leader and partner – ability to lead by forming productive teams, showing respect for
    what the team has accomplished while bringing break-through thinking and solutions to improve
    the performance of the business
  • Operates with a sense of urgency driven by a recognition that we are in a lifesaving business
  • Innovative mindset- inspired and unafraid to bring something new to this space
  • Results-oriented – ability to drive results to plan with full accountability
  • Nimble – demonstrates learning agility, proactively shifting efforts as trends and business
    variables change
  • Growth-minded – self-reflective, humble, and open; seeks, welcomes, and incorporates,
    professional feedback with an authentic commitment to improve and grow
  • Inquisitive- has a history of seeking out best practices and successfully assimilating them into
    their organization
  • Embodies unwavering commitment to CAC’s values and positive workplace culture

Qualifications/Educational Background:

  • 3+ years of marketing or communications experience
  • 3+ years of leadership experience managing a variance of teams
  • Bachelor’s Degree in marketing, advertising, sales, business administration, journalism,
    communications or equivalent

Schedule and Availability:

  • This is a 40+ hour, exempt position
  • Must have availability after-hours and on off-days for emergencies, consultation, and
    advisement to direct reports, managers, and the Executive Leadership Team as needed

Salary:

  • Range $45-55,000 dependent on experience and skill level
  • Benefits: Medical, Dental, Vision, 403b, PTO, EAP, Professional Development
Job Category: Leadership
Job Type: Full Time
Job Location: 3949 Colerain Ave

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